| 过剩积极背景下我国体育产业发展特征及趋势探析 |
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| 引用本文： | 掌玉宏.过剩积极背景下我国体育产业发展特征及趋势探析[J].南京体育学院学报(社会科学版),2016(5):75-81. |
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| 作者姓名： | 掌玉宏 |
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| 作者单位： | 镇江高等专科学校 体育部,江苏 镇江,212003 |
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| 摘 要： | 利用文献资料法、文本分析法、数据统计等研究方法,分析了当前我国体育产业的阶段性发展特征、发展矛盾和瓶颈、未来发展的路径和策略.研究表明,当前我国体育产业具有体育产业规模与增速显著提升、体育产品与服务供给不断扩张、各路资本大佬纷纷布局体育产业、体育产业大版权时代来临、融合与跨界发展意识不断凸显等新的阶段性特征,但同时也存在外在的产业环境和产业内部生态两个方面的瓶颈制约.未来我国体育产业应运用改革的思维,把握市场发展规律和大众体育消费需求,在适应外在的产业环境的基础上,着力破解产业内部生态条件的瓶颈制约,调整调优我国体育产业布局、结构和发展质量,以更好地推动体育产业健康快速发展.
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| 关 键 词： | 体育产业 发展特征 条件制约 未来趋势 过剩积极 |
Sports Industry Development from the Perspective of Excess Production Capacity: Characteristics and Trend |
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| Abstract: | This paper analyzes the characteristics,developmental contradictions and bottlenecks,paths and strategies for the future development,of the current stage of China's sports industry development.Currently,sports industry in China shows the following characteristics:a significant increase in size and growth,constant expansion in products and service,entry into sports industry of big capitalists,arrival of the era of big copyright,and rising awareness of integration and cross-border development.But at the same time,bottlenecks exist in the external environment and the internal ecology.The future of China's sports industry depends on reform and a market that is sensitive to public sports consumption demand.Besides adapting to the external environment,efforts need to be made to break the bottlenecks of the internal ecological conditions and to adjust and optimize the layout,structure and development quality,so as to better promote the healthy and rapid development of sports industry. |
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| Keywords: | sports industry development characteristics condition control trend excess production capacity |
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