| 对体育产业的二律背反和价值取向的研究 |
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| 引用本文： | 宋证远.对体育产业的二律背反和价值取向的研究[J].南京体育学院学报(社会科学版),2008,22(1). |
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| 作者姓名： | 宋证远 |
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| 作者单位： | 重庆工商大学体育学院 重庆 |
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| 摘 要： | 运用文献资料法和逻辑分析法,分析和探讨了在体育产业链中,审美规律和价值规律贯穿始终、交互作用,引导着体育产业的运动和发展。体育产业作为精神生产和物质生产的结合体,应该自觉遵循价值规律和审美规律来组织自身的生产、销售和服务,从而实现价值的转换和增殖。
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| 关 键 词： | 体育产业 价值规律 市场规律 经济价值 文化价值 |
Studying on the Antinomy and the Value Orientation in Sport Industry |
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| SONG Zheng-yuan.Studying on the Antinomy and the Value Orientation in Sport Industry[J].Journal of Nanjing Institute of Physical Education,2008,22(1). |
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| Authors: | SONG Zheng-yuan |
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| Institution: | SONG Zheng-yuan (Chongqing Technology and Business University; Chongqing 400067; China); |
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| Abstract: | This study done with documentation and logic analysis,the laws of value and of beauty run through the entire chain of sport industry,and interact with each other,thus lead its movement and development.Combining material production with the spiritual,sport industry should follow the two laws so as to organize production,sale and service in order to exchange and reproduce values. |
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| Keywords: | the sport industry the law of value the law of beauty economic value cultural values |
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