| 我国职业体育竞赛表演业消费市场高质量发展的内涵特征、问题成因及路径选择 |
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| 引用本文： | 王茜,王家宏,崔李明.我国职业体育竞赛表演业消费市场高质量发展的内涵特征、问题成因及路径选择[J].南京体育学院学报(社会科学版),2021,35(6). |
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| 作者姓名： | 王茜 王家宏 崔李明 |
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| 作者单位： | 苏州大学体育学院,苏州大学,苏州大学体育学院 |
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| 摘 要： | 为顺应国家经济转向高质量发展以及双循环经济格局的新态势，本文遵循谁来消费、消费什么，怎么消费的逻辑路线透析了我国职业体育竞赛表演业消费高质量发展的基本内涵。从发展理念、供求关系、消费环境、消费方式、消费结构五个方面阐释其核心特征。以问题为导向，发现国外职业体育赛事已经成为国内职业赛事产品的强势竞品，国内职业体育竞赛表演活动运营体系尚未成熟，国内消费群体逐步接受国外体育赛事文化，服务供给与消费群体多元需求不匹配的问题。究其根源，发现国外职业体育抢先登录并形塑我国消费市场，后发的国内职业体育产品一直未深嵌居民生活中。结合职业体育竞赛表演活动产品的特点以及国家政策、居民收入、科技发展的优势条件，从供需两个层面提出发展路径：供给层面，应抓紧实施职业体育竞赛表演活动产品品牌化战略，创新职业体育竞赛表演活动产品市场运营模式，增强原创精准的职业赛事服务供给能力；需求层面，建立消费群体与职业体育赛事产品之间的情感，平衡个人和社会消费需求的关系，以场景和场馆为核心创造嵌合需求的消费环境。
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| 关 键 词： | 职业体育竞赛表演业 消费市场 高质量发展 内涵特征 路径 |
| 收稿时间： | 2021/7/28 0:00:00 |
| 修稿时间： | 2021/10/18 0:00:00 |
Connotation characteristics, problem causes and path choice of high-quality development of consumer market of professional sports competition and performance industry in China |
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| Abstract: | In order to comply with the new trend of the national economy shifting to high-quality development and the dual circular economy pattern, this article follows the logical route of who consumes, what to consume, and how to consume to analyze the basic connotation of the high-quality development of consumption in my country''s professional sports competition performance industry. Explain its core characteristics from five aspects: development concept, supply and demand relationship, consumption environment, consumption mode, and consumption structure. Problem-oriented, it is found that foreign professional sports events have become a strong competitor of domestic professional sports products. The domestic professional sports competition performance activity operating system is not yet mature. Domestic consumer groups are gradually accepting foreign sports event culture. The service supply and the diverse needs of consumer groups are not The problem of matching. Investigating its root causes, it was discovered that foreign professional sports were the first to log in and shaped my country''s consumer market, and the later domestic professional sports products have not been deeply embedded in residents'' lives. Combining the characteristics of professional sports competition performance products and the advantages of national policies, residents'' income, and technological development, the development path is proposed from two levels of supply and demand: at the supply level, the branding strategy of professional sports competition performance products should be implemented quickly, and professional sports should be innovated. The product market operation model of competition performance activities enhances original and accurate professional event service supply capabilities; at the demand level, establishes the emotion between consumer groups and professional sports event products, balances the relationship between personal and social consumer needs, and creates scenes and venues as the core A consumer environment with integrated demand. |
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| Keywords: | sports competition performance industry High quality development Consumer market theory |
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