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NBA球队运营效率及影响因素研究——基于超效率CCR-DEA模型的实证分析
引用本文:孟令刚.NBA球队运营效率及影响因素研究——基于超效率CCR-DEA模型的实证分析[J].南京体育学院学报(社会科学版),2014(1):102-110.
作者姓名:孟令刚
作者单位:苏州大学体育学院,江苏苏州215021
基金项目:江苏省普通高校研究生科研创新计划项目(编号:CXZZ11_0068)
摘    要:超效率CCR-DEA模型解决了传统DEA评价无法对有效决策单元(效率值为1)再排序的弊端,能够对技术效率达到有效前沿的球队实施进一步评价。运用超效率CCR-DEA模型对NBA联盟30支球队10个赛季的运营效率予以测算并对其外部的影响因素进行了探讨;结果表明,NBA各球队投入与产出高度相关,但在不同赛季各球队及各赛区的运营效率均存在较大差异;球队门票价格及球队所在城市的人均收入成为影响NBA球队运营效率的主要外部因素;基于此对我国CBA球队运营提出相应建议。

关 键 词:NBA  运营效率  影响因素  超效率DEA

Reserch on Operational Efficiency and its Influence Factors of NBA Teams——The Empirical Analysis Based on Super Efficiency CCR-DEA Model
MENG Ling-gang.Reserch on Operational Efficiency and its Influence Factors of NBA Teams——The Empirical Analysis Based on Super Efficiency CCR-DEA Model[J].Journal of Nanjing Institute of Physical Education,2014(1):102-110.
Authors:MENG Ling-gang
Institution:MENG Ling-gang (School of Physical Education, Suzhou University, Suzhou 215021, China)
Abstract:Super efficiency CCR-DEA model solves the disadvantages that traditional DEA can't evaluate effective decision making unit( efficiency value is 1) and can implement further evaluation on teams that technical efficiency are effective.The study adopted Super-CCR-DEA model to measure NBA nearly ten season's 30 teams operation efficiency and analyzed external influence factors.The results show that NBA teams input and output had a high correlation,there are different both teams and divisions operation efficiency and the main external factors that influence the operational efficiency are the team's ticket price and the city's per capita income.Based on results put forward suggestions.
Keywords:NBA  operating efficiency  influence factors  super CCR-DEA
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