| 体育新闻出版业的数字化转型研究 |
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| 引用本文： | 于文谦,杨韵.体育新闻出版业的数字化转型研究[J].南京体育学院学报(社会科学版),2011,25(2):67-70. |
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| 作者姓名： | 于文谦 杨韵 |
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| 作者单位： | 辽宁师范大学体育学院,辽宁,大连,116029 |
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| 摘 要： | 2010年9月《关于加快我国数字出版产业发展的若干意见》的正式出台,使新闻出版业的整体数字化转型成为产业发展的必然趋势。在这一整体环境下,基于对体育新闻出版业的发展现状及其与体育传播特性的契合性分析,提出了体育新闻出版基于数字出版技术的出版内容变革模式,以及基于网络平台的数字出版商业模式的数字化转型构想。以求在数字化转型的整体产业环境发展的驱动下,充分利用数字化出版方式,将传统体育新闻出版业的丰富内容在形式与营销的层面进行重新架构,从而形成在变革中继承的体育新闻出版业的数字化发展模式。
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| 关 键 词： | 体育新闻出版业 数字化转型 数字出版 |
The Research of the Digital Transformation in the Publishing Industry of Sports |
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| YU Wen-qian,YANG Yun.The Research of the Digital Transformation in the Publishing Industry of Sports[J].Journal of Nanjing Institute of Physical Education,2011,25(2):67-70. |
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| Authors: | YU Wen-qian YANG Yun |
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| Institution: | (Liaoning Normal University Physical Education,Dalian116029,China) |
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| Abstract: | The transition to digital in the publishing industry has becoming an inevitable trend of the industry development since the ＂Certain Opinions concerning development of the digital publishing industry＂was promulgated in sept.15th,2010.Under this environment,This article introduces an conception of the publishing industry of sports,mainly includes the profound changes of content,and the web-based business model.This conception is in order to take advantage of digital publication to rebuild the publishing industry of sports at the level of content and marking with the environment drive,thus forming the digital development pattern of the publishing industry of sports inherit from the industry transformation. |
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| Keywords: | the publishing industry of sports digital transformation digital publishing |
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