| 数字化时代体育新闻传播面临的机遇与挑战 |
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| 引用本文： | 刘红霞.数字化时代体育新闻传播面临的机遇与挑战[J].南京体育学院学报(社会科学版),2011,25(5):67-70. |
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| 作者姓名： | 刘红霞 |
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| 作者单位： | 沈阳体育学院体育社会科学研究中心,辽宁沈阳,110102 |
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| 摘 要： | 在全球化、数字化和市场化趋势的推动下,当代体育新闻在其性质、传播的速度、信息渠道、信息采集的真实性和准确性、报道深度、报道限制、传播技术、内容和功能等很多方面都发生了重大的转变。探讨数字化时代体育新闻媒体和体育新闻工作者所面对各种机遇和挑战,为整个体育新闻业,尤其是对于体育新闻工作者提供参考。
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| 关 键 词： | 体育新闻 全球化 数字化 市场化 |
Challenges and Opportunities of Sports Journalism and Communication in the Digital Media Age |
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| LIU Hong-xia.Challenges and Opportunities of Sports Journalism and Communication in the Digital Media Age[J].Journal of Nanjing Institute of Physical Education,2011,25(5):67-70. |
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| Authors: | LIU Hong-xia |
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| Institution: | LIU Hong-xia(Sports Social Science Centre,Shenyang Sport University,Shenyang 110102,China) |
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| Abstract: | Driving by the tendency of globalization,digitization and marketisation,current sports journalism has changed greatly in its nature,communication speed,information channels,the truth and accuracy of information gathering,report depth,report restraint,communicational techniques,content and function,etc.This essay probes into the challenges and opportunities of sports media and sports journalists in the digital media age,in order to put forward some references for the whole sports journalistic industry and even the sports journalists. |
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| Keywords: | sports journalism globalization digitalization marketisation |
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