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传统武术赛事文化识别研究
引用本文:唐芒果,蔡仲林.传统武术赛事文化识别研究[J].南京体育学院学报(社会科学版),2011,25(5):35-38.
作者姓名:唐芒果  蔡仲林
作者单位:1. 上海体育学院武术学院,上海,200438
2. 湖北大学体育学院,湖北武汉,430062
摘    要:中国传统武术拥有自己的集体记忆和文化特质,传统武术赛事是中国文化传播的重要窗口。通过文献资料、历史研究、口述史以及比较研究等方法,首先,分析了传统武术赛事文化识别的实质和传统武术赛事推广中文化识别塑造与尝试过程;其次,对域外武技赛事的文化识别进行探析;最后,明确传统武术赛事应树立民族文化自觉意识。文化识别是传统武术赛事市场推广的核心,传统武术赛事推广应考虑到持久性和前瞻性,坚守传统武术赛事的文化识别就是坚守民族文化特色。

关 键 词:传统武术  赛事  文化识别  民族传统体育

Culture Identity Research of the Traditional Martial Arts Events
TANG Mang-guo , CAI Zhong-lin.Culture Identity Research of the Traditional Martial Arts Events[J].Journal of Nanjing Institute of Physical Education,2011,25(5):35-38.
Authors:TANG Mang-guo  CAI Zhong-lin
Institution:1.Wushu School Shanghai University of Sports,Shanghai 200438,China;2.School of Hubei University,Wuhan 43006,China)
Abstract:The Chinese tradition martial arts have their collective memory and cultural characteristics,the traditional martial arts event is an important window of the spread of Chinese culture.Through the literature material,historical research,interview and comparison research methods,Firstly,analysis of the traditional martial arts events culture essence of traditional martial arts to identify and promote the shaping and cultural events recognition process and trying,And the more foreign competition culture identification and analysis.Finally to clear the traditional martial arts events should establish national culture consciousness,Culture Identity is the traditional martial arts events marketing core,the traditional martial arts tournament promotion should take into account the persistence and forward-looking,to Stick to the traditional martial arts events of the culture is to identify the national culture characteristics.
Keywords:the traditional martial arts  events  culture identity  national traditional sports
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