| 模因论视域下北京奥运主题口号的价值探析 |
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| 引用本文： | 张运桥,严敏芬.模因论视域下北京奥运主题口号的价值探析[J].南京体育学院学报(社会科学版),2009,23(2):56-58. |
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| 作者姓名： | 张运桥 严敏芬 |
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| 作者单位： | 徐州师范大学外国语学院,徐州,221116 |
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| 摘 要： | 北京奥运主题口号是奥运会举办理念的高度概括和集中体现,具有丰富的意蕴和深厚的内涵。运用文献资料、综合分析等研究方法,从模因论视角对其进行阐释,指出这一口号是一个强大的模因复合体。在此基础上,进一步提出了北京奥运主题口号对我国乃至世界体育文化的启迪：凝结和传播举办理念,体现传统文化精髓,整合东西方文化,注重提升人类凝聚力。
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| 关 键 词： | 奥运会 模因论 北京 主题口号 |
The Research on Values of the Slogan of the Beijing Olympics Games under Memetics |
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| ZHANG Yun-qiao,YAN Min-fen.The Research on Values of the Slogan of the Beijing Olympics Games under Memetics[J].Journal of Nanjing Institute of Physical Education,2009,23(2):56-58. |
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| Authors: | ZHANG Yun-qiao YAN Min-fen |
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| Institution: | School of Foreign Studies of Xuzhou Normal University;Xuzhou 221116;China |
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| Abstract: | The topic slogan of the Beijing Olympic Games is a concentrated expression and a highly condensed summary of organization ideas with rich implications and deep contents.Through documentation & logical analysis,its values are discussed.From the perspective of memetics,the topic Slogan of the Beijing Olympic Games is a powerful memetics complex.On this basis,the study further indicates some enlightenment,as follows: condensing and disseminating organized ideas,embodying the essence of China's traditional cult... |
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| Keywords: | memetics Beijing the topic slogan the Olympic Games |
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