| 网络营销中域名策略和顾客服务策略分析 |
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| 引用本文： | 方芳,秦天保.网络营销中域名策略和顾客服务策略分析[J].上海海事大学学报,2001,22(2):49-53. |
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| 作者姓名： | 方芳 秦天保 |
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| 作者单位： | 上海海运学院管理学院 |
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| 摘 要： | 网络营销产品策略中产品的品牌、包装策略与传统营销基本一致，而其顾客服务策略有其独到的特色。此外，在网络营销产品策略中还会出现“域名”这样一个传统营销中所未曾考虑的问题。由于在网络营销中域名策略、顾客服务策略有其崭新的内涵，有必要详细分析其内容，以作为对传统营销理论的补充。
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| 关 键 词： | 网络营销，产品策略，域名策略，顾客服务策略 |
| 修稿时间： | 2000年6月9日 |
The Analysis of Domain Name and Customer Service Strategies in Online Marketing |
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| Fang Fang,Qin Tianbao.The Analysis of Domain Name and Customer Service Strategies in Online Marketing[J].Journal of Shanghai Maritime University,2001,22(2):49-53. |
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| Authors: | Fang Fang Qin Tianbao |
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| Institution: | Fang Fang Qin Tianbao |
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| Abstract: | Although the product brand and packing strategies in online marketing are almost the same as those in traditional marketing, the customer service strategy in online marketing has its unique characteristics. Another untouched problem in traditional marketing is domain name which is very important in online marketing. Hence, it is necessary to analyze the details of customer service strategy and domain name strategy in online marketing to supplement the theory of traditional marketing. |
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| Keywords: | online marketing product strategy domain name strategy customer service strategy |
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