| 浅谈广告的社会文化功能 |
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| 引用本文： | 侯俊晖.浅谈广告的社会文化功能[J].广州广播电视大学学报,2012(4):87-90,111. |
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| 作者姓名： | 侯俊晖 |
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| 作者单位： | 宁夏广播电视大学开放教育学院 |
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| 摘 要： | 在现代商品社会中，广告作为社会文化的一部分，具有重要的社会文化传播功能。我们可以有意识发挥广告文化功能的积极作用，通过凝聚、教化、导向、审美等文化功能的实现，促进社会文化的传承，从而推动社会经济的发展。
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| 关 键 词： | 广告 广告传播 文化功能 |
On the Social and Cultural Functions of Advertising |
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| HOU Jun-hui.On the Social and Cultural Functions of Advertising[J].Journal of Guangzhou Radio & TV University,2012(4):87-90,111. |
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| Authors: | HOU Jun-hui |
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| Institution: | HOU Jun-hui(Ningxia Radio and TV University;Department of Open Education,Ningxia Vocational and Technical College,Ningxia 750002,China) |
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| Abstract: | In contemporary commercialized society,as one of the components of social culture,advertising plays an important role in transmitting such messages.Through coagulation,enlightenment,guidance,aesthetics,its advantages can be exploited fully to enhance cultural communication and promote economical development. |
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| Keywords: | advertising advertising communication cultural function |
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