| 我国体育无形资产特点研究 |
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| 引用本文： | 骆红斌,李静.我国体育无形资产特点研究[J].成都体育学院学报,2003,29(6):15-19. |
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| 作者姓名： | 骆红斌 李静 |
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| 作者单位： | 浙江工业大学体军部,浙江,杭州,310014 |
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| 摘 要： | 在市场经济条件下,体育产业由"以体为主,多种经营"的创收模式向"本体推进,全面发展"的方向发展,体育部门资产管理的方式必须根据社会主义市场经济的要求做出相应的调整,实现体育资产管理要由实物形态向价值形态管理转变。因此,对体育无形资产的本质、特点进行了研究。
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| 关 键 词： | 体育产业 无形资产 本质特点 |
| 文章编号： | 1001-9154(2003)06-0015-05 |
| 修稿时间： | 2003年8月9日 |
Research on the Characteristics of Sports Intangible Assets in Our Country |
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| Luo Hongbing,et al.Research on the Characteristics of Sports Intangible Assets in Our Country[J].Journal of Chengdu Physical Education Institute,2003,29(6):15-19. |
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| Authors: | Luo Hongbing |
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| Institution: | P.E. Department Zhejiang Technology University Hangzhou Zhejiang 310014 |
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| Abstract: | In the shifting to marketing economy, sports industry have experienced from taking sports as main methods and managing by many kinds of types to promoting sports and develop in all-round way. The form of managing sports department must change from form of Physical Object to form of Value according to the demand of market economy. Therefore, it has theoretical and practical significance on research of the essence and traits of sports intangible assets. |
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| Keywords: | sports industry intangible assets essence |
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