| 大型体育赛事媒介传播效果的层次与评估指标研究 |
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| 引用本文： | 张业安,肖焕禹.大型体育赛事媒介传播效果的层次与评估指标研究[J].成都体育学院学报,2012,38(1):48-51. |
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| 作者姓名： | 张业安 肖焕禹 |
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| 作者单位： | 1. 上海体育学院期刊社,上海,200438
2. 上海体育学院体育人文学院,上海,200438 |
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| 摘 要： | 基于媒介传播效果理论,对大型体育赛事媒介传播效果的概念进行界定.从心智模式视角分析大型体育赛事媒介传播效果形成的心理机制；将大型体育赛事媒介传播效果分为浅层、中层、次深层及深层传播效果.基于以上分析,提出由媒介传播、受众效果、经济效果、社会效果和负面效果等组成的大型体育赛事媒介传播效果评估指标.
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| 关 键 词： | 大型体育赛事 媒介 传播效果 层次 评估指标 |
Research on the Levels and Evaluation Index of the Effect of Media Communication Effect for Major Sports Events |
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| ZHANG Ye-an
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XIAO Huan-yu.Research on the Levels and Evaluation Index of the Effect of Media Communication Effect for Major Sports Events[J].Journal of Chengdu Physical Education Institute,2012,38(1):48-51. |
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| Authors: | ZHANG Ye-an XIAO Huan-yu |
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| Institution: | 2(Shanghai University of Sport,Shanghai China 20043) |
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| Abstract: | Based on the theory of media communication effect,the paper defines to large the media communication effect of major sports events.It analyzes the psychological mechanism for the formation of media communication effect of major sports events from the perspective of mental models.It further divides the effect into shallow,middle,sub-deep and deep levels.The paper,based on the above analysis,puts forward the effect index composed of media communication,audiences,economic effect,social effect and negative effect. |
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| Keywords: | major sports games media communication effect levels evaluation index |
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