| 旅游广告的经济学思考 |
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| 引用本文： | 王小辉.旅游广告的经济学思考[J].西安欧亚学院学报,2008,6(1):43-45. |
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| 作者姓名： | 王小辉 |
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| 作者单位： | 西安欧亚学院外国语学院,陕西西安710065 |
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| 摘 要： | 目前广告已成为企业扩大产品知名度、增加市场占有率的一种有效手段。旅游产品与普通商品相比，具有自身的特殊性，就更应重视广告的作用。从经济学的角度探讨了旅游广告对旅游企业的意义。分析了旅游广告对旅游产品市场供求关系和需求弹性的影响。并以故宫为例，说明了在尊重市场的前提下，旅游广告对旅游产品营销的重要作用。
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| 关 键 词： | 旅游广告 经济学 供求关系 需求弹性 |
| 文章编号： | xxxx-xxxx（2008）01-0043-03 |
| 收稿时间： | 2007-07-23 |
On economics of tourism advertisements |
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| WANG Xiao-hui.On economics of tourism advertisements[J].Journal of Xi＇an Eurasia Vocation University,2008,6(1):43-45. |
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| Authors: | WANG Xiao-hui |
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| Institution: | WANG Xiao-hui (School of Foreign Languages,Xi\'an Eurasia University,Xi\'an 710065,China) |
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| Abstract: | At present, advertising has become an effective means for enterprises to widen the fame of their products and to enlarge the market share. Compared with general products, tourism products have their own special features. Therefore, it is very important to use advertisements in promoting tourism products. In terms of related theories of economics, this article discusses the significance of tourism advertisements on tourism enterprises through analyzing the impact of the tourism advertisement on market supply-demand relations and demand elasticity of tourism products. By taking the forbidden city as an example, this paper expounds the importance of tourism advertisements in marketing tourism products on the premise of abiding by market rules. |
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| Keywords: | tourism advertisement economics relation between supply and demand elasticity of demand |
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