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| 中国竞技体育软实力及其提升路径的研究 | |
| 引用本文： | 苗治文,李伟,李勇勤,韩军生.中国竞技体育软实力及其提升路径的研究[J].北京体育大学学报,2008,31(7). |
| 作者姓名： | 苗治文 李伟 李勇勤 韩军生 |
| 作者单位： | 1. 辽宁师范大学体育学院,辽宁,大连,116029 2. 北京体育大学,北京,100084 3. 东南大学体育系,江苏,南京,210096 |
| 基金项目： | 国家体育总局社会科学研究项目 |
| 摘 要： | 竞技体育的竞争力包括了硬实力与软实力两部分,相对于硬实力而言,我国竞技体育的软实力建设有所滞后。竞技体育软实力包含了体育文化、价值观念、管理体制等综合的内在因素,发挥出自身的特殊作用。在新的历史时期,我国竞技体育软实力的提升主要有体育文化建设、体育价值认同、体育品牌塑造、管理体制创新等路径,以此增强我国竞技体育的整体竞争实力。 |
| 关 键 词： | 竞技体育 软实力 提升路径 |
A Research on the Soft Power of Competitive Sports and Prootion Path in China |
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| MIAO Zhi-wen,LI Wei,LI Yong-qin,HAN Jun-sheng.A Research on the Soft Power of Competitive Sports and Prootion Path in China[J].Journal of Beijing Sport University,2008,31(7). | |
| Authors: | MIAO Zhi-wen LI Wei LI Yong-qin HAN Jun-sheng |
| Institution: | MIAO Zhi-wen1,LI Wei1,LI Yong-qin2,HAN Jun-sheng3 |
| Abstract: | The competitive power of competitive sports is consist of hard power and soft power,and the soft power construction of Chinese competitive sports is somewhat lags compared to hard power.The soft power of competitive sports includes sports culture,value conception,management system and many internal synthetical factors which may bring in special functions.The promotion of soft power of competitive sports has to follow these paths covering from the construction of sports culture,sports value identify,sports branding and the management system innovation which can build up the whole competitive power of competitive sports in the new history time of China. |
| Keywords: | competitive sports soft power promotion path |
| 本文献已被 CNKI 万方数据 等数据库收录！ | |