| 对中国奥委会无形资产基本问题的研究 |
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| 引用本文： | 钟秉枢,邱招义.对中国奥委会无形资产基本问题的研究[J].北京体育大学学报,2001,24(3):289-291. |
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| 作者姓名： | 钟秉枢 邱招义 |
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| 作者单位： | 北京体育大学 |
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| 基金项目： | 国家社会科学基金项目(批准号:01BTY018) |
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| 摘 要： | 北京申奥的成功 ,使国内外越来越多的企业意识到奥运会无形资产巨大的潜在价值和无限商机 ,愿意借助中国奥委会无形资产 ,提升企业组织形象和产品品牌。从概念、内涵、表现形式、主要内容等方面对中国奥委会无形资产进行了界定 ,探讨了中国奥委会无形资产的特征和分类 ,分析了中国奥委会无形资产的发展前景
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| 关 键 词： | 中国奥委会 无形资产 基本问题 |
| 文章编号： | 1007-3612(2001)03-0289-03 |
| 修稿时间： | 2001年7月16日 |
Study of Fundamental Issues of Chinese Olympic Committee-Invisible Assets |
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| ZHONG Bing shu,QIU Zhao yi.Study of Fundamental Issues of Chinese Olympic Committee-Invisible Assets[J].Journal of Beijing Sport University,2001,24(3):289-291. |
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| Authors: | ZHONG Bing shu QIU Zhao yi |
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| Abstract: | The successful bid of Beijing to host the 2008 Olympic Games has made increasing number of enterprises realize the huge potential and the infinity of business opportunity created by the Olympic Games-the invisible assets. These enterprises hope to take advantage of the invisible assets of the Chinese Olympic Committee (COC) to promote their enterprise image and the brand of their products. The invisible assets of the COC were defined from its concept, connotation, representation and contents. The characteristics and categorization of such assets were explored. And the development prospect of the invisible assets of the COC was analyzed. |
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| Keywords: | Chinese Olympic Committee invisible assets fundamental issue |
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