| 竞技体育社会效应研究——基于“里约奥运会”大数据检验 |
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| 引用本文： | 王结春.竞技体育社会效应研究——基于“里约奥运会”大数据检验[J].北京体育大学学报,2017,40(6):33-40. |
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| 作者姓名： | 王结春 |
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| 作者单位： | 安徽师范大学体育学院，安徽 芜湖 241000 |
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| 基金项目： | 基金项目：安徽省哲学社科规划项目（AHSKY2014D97）；安徽省体育自然科学项目（ANS2016109）。 |
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| 摘 要： | 摘要：为分析竞技体育对于群众参与带动效应，基于百度指数实证检验里约奥运会竞技体育赛事、奥运会奖牌等外生竞技体育事件关注的影响，主要采用文献资料法、实证检验法进行研究。研究结果显示：群众偏好的运动项目社会关注较高；获得里约奥运会金牌项目的百度指数峰值较高；里约奥运期间绝大部分运动项目百度指数显著提升；群众偏好、奥运会奖牌是影响社会关注和参与运动项目重要因素；因此，发展群众体育既要充分考虑群众偏好，也离不开竞技体育赛事、竞技体育奖牌激励。利用互联网大数据检验竞技体育对于社会关注体育运动和社会参与体育运动影响，验证竞技体育对于群众体育引导作用，有助于明确竞技体育与群众体育关系。
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| 关 键 词： | 关键词：里约奥运会 竞技体育 群众体育 百度指数 事件研究 |
| 收稿时间： | 2016/12/6 0:00:00 |
Social Effect of Competitive Sports: A Big Data Test Based on the Rio Olympic Games |
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| WANG Jie-chun.Social Effect of Competitive Sports: A Big Data Test Based on the Rio Olympic Games[J].Journal of Beijing Sport University,2017,40(6):33-40. |
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| Authors: | WANG Jie-chun |
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| Institution: | Physical Education Institute, Anhui Normal University, Wuhu 241000, Anhui China |
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| Abstract: | Abstract: In order to analyze the effect of competitive sports on mass participation, this paper tested the effect of the Rio Olympic Games based on Baidu index by the methods of literature review and empirical research. Results: The mass preference sports gained high social concern; the Baidu index of Olympic events that gained medals increased significantly; mass preference and Olympic medals are important factors to influence social concern and participation of sports events. Thus, the development of mass sports should not only take full account of the preferences of the masses, but also cannot be separated from competitive sports events and competitive sports medal incentives. Exploring the effect of competitive sports on social concern and participation of sports, and testing the guiding function of competitive sports on mass sports by using internet big data, can help clarify the relationship between competitive sports and mass sports. |
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| Keywords: | Keywords: the Rio Olympic Games competitive sports mass sports Baidu index event study |
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