| 对我国体育赛事经纪市场的分析 |
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| 引用本文： | 杨继蓉,谢慧松.对我国体育赛事经纪市场的分析[J].北京体育大学学报,2003,26(3):304-306. |
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| 作者姓名： | 杨继蓉 谢慧松 |
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| 作者单位： | 1. 重庆交通大学体育部,重庆,400074
2. 北京体育大学研究生部,北京,100084 |
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| 摘 要： | 从我国体育赛事的经纪现状和经纪市场分析等方面进行详细阐述,分析现阶段我国体育赛事的种类、管理机构以及运作模式,对体育赛事电视转播权的营销策略展开分析,明确体育赛事的经纪流程,并结合央视调查数据说明体育赛事的经纪市场现状,为加速体育经纪产业的发展提供理论依据。
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| 关 键 词： | 体育赛事 经纪 市场 分析 |
| 文章编号： | 1007-3612(2003)03-0304-03 |
| 修稿时间： | 2002年6月13日 |
Analysis of Broker Market in Respects of Athletic Competition in China |
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| Abstract: | The present status of the brokers in respects of athletic competition and the broker market in China were expounded in detail. The present category, administration and operating mode of athletic competition in China were analyzed. And the TV rebroadcast right and the management and sales strategy in respects of athletic competition were carried out as well. The flow of athletic competition brokers was made clear. Based on the data investigated by CCTV, the current situation of the athletic competition brokers' market was illustrated in order to provide theoretical basis for accelerating the development of the sports broker industry. |
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| Keywords: | athletic competition broker market analysis |
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