| 我国体育产业服务链理论构建 |
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| 引用本文： | 骆慧菊,陆小成.我国体育产业服务链理论构建[J].北京体育大学学报,2010(12). |
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| 作者姓名： | 骆慧菊 陆小成 |
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| 作者单位： | 湘潭大学体育教学部;北京市社会科学院管理研究所; |
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| 摘 要： | 体育产业发展的关键在于服务环节的配套,需要体育产业整个服务链条的完善,即构建体育产业服务链模式。体育产业服务链的特点主要表现为市场预期性、服务主动性、服务系统性、资源整合性等,其影响因素主要包括政府政策、资源禀赋、区位特点、基础设施、人才基础等方面。构建我国体育产业服务链,应采取优化体育产业政策、拓宽投资融资渠道、完善服务支持体系、承办大型体育赛事、吸引体育人才等对策。
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| 关 键 词： | 体育产业 服务链模式 服务体系 对策选择 |
Study on the Building of the Service Chain Theory of the Sports Industry in China |
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| LUO Hui-ju,LU Xiao-cheng.Study on the Building of the Service Chain Theory of the Sports Industry in China[J].Journal of Beijing Sport University,2010(12). |
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| Authors: | LUO Hui-ju LU Xiao-cheng |
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| Institution: | LUO Hui-ju1,LU Xiao-cheng2(1.Sports Department,Xiangtan University,Xiangtan 411105,Hunan China,2.Management Institute,Beijing Academy of Social Sciences,Beijing 100084,China) |
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| Abstract: | The crucial issue of the sports industry development relies on the supporting services.It requires the improvement of the whole service chain,that is to say,to build the model of sports industry service chain.The characteristics of the service chain of sports industry are the predictable market,active and systematic service and integrated resources.The major impact factors are the government policy,resources allocation,location features,infrastructures and talent pool.We shall build China's sports industry ... |
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| Keywords: | sports industry service chain model service system policy choice |
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