| 中国职业足球联赛电视转播权经营开发影响因素分析 |
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| 引用本文： | 陈存志,刘苹,朱石燕.中国职业足球联赛电视转播权经营开发影响因素分析[J].北京体育大学学报,2007,30(1):10-12. |
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| 作者姓名： | 陈存志 刘苹 朱石燕 |
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| 作者单位： | 1. 华南农业大学体育部,广东,广州,510642
2. 广东金融学院体育教学部,广东,广州,510520 |
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| 摘 要： | 通过文献检索、调查访问和数理统计分析,认为体制改革的深度和价格标准是中国职业足球联赛电视转播权开发的重要影响因素,相应法规制度、分配制度是中国职业足球联赛电视转播权开发中亟待完善的环节.同时,市场条件、观念意识、传媒因素、环境、营销技术也是影响中国职业足球联赛电视转播权开发的重要影响因素.
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| 关 键 词： | 职业联赛 电视转播权 影响因素 中国 职业 足球联赛 电视转播权 经营开发 影响因素分析 Football Professional Right Relay Development Management the Influencing Factors 营销技术 环境 传媒因素 观念意识 市场条件 环节 完善 |
| 文章编号： | 1007-3612(2007)01-0010-03 |
| 修稿时间： | 2005年3月22日 |
An Analysis of the Influencing Factors of the Management and Development of the Relay Right on the Professional Football League in China |
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| CHEN Cun-zhi,LIU Ping,ZHU Shi-yan.An Analysis of the Influencing Factors of the Management and Development of the Relay Right on the Professional Football League in China[J].Journal of Beijing Sport University,2007,30(1):10-12. |
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| Authors: | CHEN Cun-zhi LIU Ping ZHU Shi-yan |
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| Abstract: | With the methods of documentary review,investigation and statistic analysis,we find that the price standard and the degree of the system reform are key factors which influence the development of the relay right on the professional football league in China.Moreover,the distribution system and the relative regulations are necessary parts to be improved.Meanwhile,market conditions,ideology,media,circumstances and marketing skills are also important factors which influence the development of the relay right on the professional football league in China. |
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| Keywords: | professional football league relay right influencing factors |
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