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| 从传媒的角度浅析中国排球职业联赛市场 | |
| 引用本文： | 蒋家珍,张铁玲,钟秉枢.从传媒的角度浅析中国排球职业联赛市场[J].北京体育大学学报,2006,29(11):1482-1484. |
| 作者姓名： | 蒋家珍 张铁玲 钟秉枢 |
| 作者单位： | 1. 中国农业大学理学院,北京,100094 2. 鲁东大学体育部,山东,烟台,264025 3. 北京体育大学,北京,100084 |
| 摘 要： | 以2004-2005赛季中国排球联赛的电视直播收视数据为主要依据,对中国排球市场进行受众特征、收视率、收视成本等方面的分析.结果表明,国内排球联赛的受众构成以中老年为主,观众集中度则趋向高学历化;排球联赛的电视直播收视率较高,收视成本较低,但与篮球联赛相比,前景不容乐观.针对排球市场现状,为排球联赛组织者提供了五点相关的建议. |
| 关 键 词： | 传媒 中国排球 职业联赛 市场 传媒 中国 排球市场 职业联赛 市场现状 Aspect Media Market Volleyball Professional Chinese 点相关 组织 前景 篮球联赛 学历化 集中度 观众 中老年 受众构成 |
| 文章编号： | 1007-3612(2006)11-1482-03 |
Studies on the Chinese Professional Volleyball Market from the Media Aspect |
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| JIANG Jia-zhen,ZHANG Tie-ling,ZHONG Bing-shu.Studies on the Chinese Professional Volleyball Market from the Media Aspect[J].Journal of Beijing Sport University,2006,29(11):1482-1484. | |
| Authors: | JIANG Jia-zhen ZHANG Tie-ling ZHONG Bing-shu |
| Abstract: | Based on the TV broadcast monitoring data of 04-05 China professional woman volleyball matches,the China volleyball market was researched from several aspects,such as audience characteristics,rating,and CPM.The result shows that most of the audience of China volleyball matches are more than 45 years old. However,its potential audience will be highly educated.Although the rate of volleyball match is high and its CPM is low,it will face the high pressure of competition from other matches,for example,basketball.According to the volleyball market condition,advices from 5 aspects have been proposed for volleyball match organizers. |
| Keywords: | media China volleyball professional league match market |
| 本文献已被 CNKI 万方数据 等数据库收录！ | |