| 我国户外运动产业发展现状与对策研究 |
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| 引用本文： | 李久全,高捷.我国户外运动产业发展现状与对策研究[J].北京体育大学学报,2008,31(12). |
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| 作者姓名： | 李久全 高捷 |
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| 作者单位： | 北京体育大学; |
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| 摘 要： | 我国户外运动产业正处于迅猛发展阶段。通过问卷调查、专家访谈、文献资料等方法,分析出我国户外运动产业市场迅速扩大、俱乐部数量快速增加、户外运动用品业发展迅速等现状,以及户外运动活动或赛事数量及营利能力不足、俱乐部缺乏竞争力等问题;提出通过举办有影响力的活动或比赛、吸引电视转播和赞助,整合户外俱乐部资源,提高自身营利能力等发展对策,以期为我国户外运动产业发展提供参考。
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| 关 键 词： | 户外运动 现状 对策 |
A Research on Current Situation and Countermeasures of Outdoor Sports Industry in China |
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| LI Jiu-quan,GAO Jie.A Research on Current Situation and Countermeasures of Outdoor Sports Industry in China[J].Journal of Beijing Sport University,2008,31(12). |
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| Authors: | LI Jiu-quan GAO Jie |
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| Abstract: | Outdoor sports industry develops rapidly in China.Methods of questionnaire,expert interview,and documentation are adopted to analyze the current situation and challenges of the industry.It's found that the outdoor sports industry market is expanding fast in China,the number of outdoor clubs is increasing rapidly,and outdoor sporting goods section is mushrooming within years.But problems like inadequate outdoor activities and events,low profit ability,and clubs' lack of experience also exist.Countermeasures ... |
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| Keywords: | outdoor sports current situation countermeasures |
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