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论体育冠名合同的性质及法律保护
引用本文:邓春林.论体育冠名合同的性质及法律保护[J].北京体育大学学报,2005,28(8):1020-1022.
作者姓名:邓春林
作者单位:广东商学院体育部,广东,广州,510320
摘    要:采用文献资料法、调查访问法等研究方法,从法学角度阐述了体育冠名合同与买卖合同、赠与合同、公益事业捐赠合同、广告合同的区别,认为体育冠名合同属于唯一授权许可合同;论述了体育冠名法律保护的不足:冠名权尚未取得合法的法律地位;缺乏调整、规范体育冠名活动的法律、法规;还就完善体育冠名合同的法律保护进行了探索.

关 键 词:体育冠名权  合同  体育赞助  法律性质  法律保护  体育  冠名权  性质  法律保护  Protection  Right  Sports  Characteristics  完善  法规  活动的法律  规范  调整  法律地位  许可合同  广告  捐赠  公益事业  赠与合同  买卖合同
文章编号:1007-3612(2005)08-1020-03
修稿时间:2005年3月26日

Research on the Characteristics of Sports Naming Right and Its Law Protection
DENG Chun-lin.Research on the Characteristics of Sports Naming Right and Its Law Protection[J].Journal of Beijing Sport University,2005,28(8):1020-1022.
Authors:DENG Chun-lin
Abstract:With the combination of documentary analysis, interview and so on, in the perspective of law, this research ex- plores the differentiation of naming right contract and trading contract, donating contract, donating contract of enterprises, and advertising contract. It is regarded that the sports naming contract belong to the single authorized permission contract. Further the shortcomings of the legal protection were summarized as follows: lack of the specific law which regulates and modifies activities of sports naming. This paper also probes into the consummating of law protection of sports naming right.
Keywords:sports naming right  contract  sports donating  law characteristics  law protection
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