| 电子交易在中国体育用品业中的发展 |
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| 引用本文： | 陈志辉,李艳翎.电子交易在中国体育用品业中的发展[J].山西师大体育学院学报,2007,22(2):34-36. |
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| 作者姓名： | 陈志辉 李艳翎 |
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| 作者单位： | 湖南师范大学体育学院,湖南,长沙,410012 |
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| 摘 要： | 与传统的商品交易相比,电子交易具有节约成本、提高效率、扩大品牌影响等功能。然而,电子交易在中国体育用品业中发展缓慢,制约发展的因素包括网络普及程度和体育用品企业电子商务化程度不高、与电子交易配套的相关体系不健全、消费者对网上购物不信任等等。对此,提出在中国体育用品业中发展电子交易的相应对策。
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| 关 键 词： | 电子交易 电子商务 体育用品业 |
| 文章编号： | 1008-8571（2007）02-0034-03 |
| 修稿时间： | 2006-12-15 |
The Development of E-commerce in Chinese Sport Goods Industry |
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| CHEN Zhi-hui,LI Yan-ling.The Development of E-commerce in Chinese Sport Goods Industry[J].Journal of Physical Education Institute of Shanxi Teachers University,2007,22(2):34-36. |
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| Authors: | CHEN Zhi-hui LI Yan-ling |
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| Institution: | Institute of PE, Hunan Normal University, Changsha, Hunan 410012, China |
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| Abstract: | Comparing with traditional commerce,the E-commerce has new functions,such as saving cost,improving efficiency and expanding effect of brand.However,E-commerce grows slowly in Chinese sport goods industry.The constrictive causes include low popularity of network,slow developing speed of E-business in sport goods industries,drawbacks of relative institute system,comsumer'non-truth to network trade,and so on.So,the author puts forward relative strategies to develop E-commerce in Chinese sport goods industry. |
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| Keywords: | e-commerce e-business sport goods industry |
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