| 龙舟赛事的市场化现状及制约因素分析 |
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| 引用本文： | 谢斌,简波.龙舟赛事的市场化现状及制约因素分析[J].山西师大体育学院学报,2007,22(2):60-62. |
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| 作者姓名： | 谢斌 简波 |
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| 作者单位： | 1. 常州工程职业技术学院体育部,江苏,常州,213004
2. 江苏工业学院体育部,江苏,常州,213016 |
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| 摘 要： | 从龙舟竞赛发展现状研究入手,从其发展的角度分析制约龙舟赛事市场的主要因素,分析龙舟赛事市场化运作途径,并提出建立科学的赛事管理体制、法律法规制度、政府制定龙舟赛事产业扶持政策、与现代传播媒体的联动、精心打造赛事品牌等对策。
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| 关 键 词： | 龙舟赛事 市场化 现状 制约因素 |
| 文章编号： | 1008-8571（2007）02-0060-03 |
| 修稿时间： | 2006-09-29 |
Marketization Present Situation and Restriction Factor Minute of Dragon Boat Sports |
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| XIE Bin,JIAN Bo.Marketization Present Situation and Restriction Factor Minute of Dragon Boat Sports[J].Journal of Physical Education Institute of Shanxi Teachers University,2007,22(2):60-62. |
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| Authors: | XIE Bin JIAN Bo |
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| Institution: | The PE Department of Changzhou Institute of Engineering Technology, Changzhou, Jiangsu 213004, China |
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| Abstract: | This text studies and starts with from the current situation of the development of dragon boat contest,analyse the game market of dragon boat and restrict the main element in terms of development,analyze the market-based operation way of the dragon boat game in an all-round way,put forward and set up scientific game management system,the system of laws and regulations,government make industrial support policy of the dragon boat game,and propagate the linkage of the media modernly,make countermeasures such as the game brand,etc.meticulously. |
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| Keywords: | dragon boat game marketization current situation restrict the element |
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