| 对美国大型体育场馆市场营销计划的分析与启示 |
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| 引用本文： | 陈万红.对美国大型体育场馆市场营销计划的分析与启示[J].山西师大体育学院学报,2014(4):10-14. |
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| 作者姓名： | 陈万红 |
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| 作者单位： | 武汉科技大学体育课部,湖北武汉430081 |
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| 摘 要： | 采用文献资料、综合分析等研究方法,对美国大型体育场馆经营者制定场馆市场营销计划的各个环节进行了分析,探寻美国大型体育场馆市场化经营的成功经验,为我国场馆的市场化经营提供借鉴。
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| 关 键 词： | 营销计划 大型体育场馆 市场化经营 |
Analysis and Enlightenment of Large American Sports Stadiums Marketing Plan |
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| CHEN Wan-hong.Analysis and Enlightenment of Large American Sports Stadiums Marketing Plan[J].Journal of Physical Education Institute of Shanxi Teachers University,2014(4):10-14. |
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| Authors: | CHEN Wan-hong |
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| Institution: | CHEN Wan-hong (Department of PE, Wuhan University of Science and Technology, Wuhan, Hubei 430081, China) |
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| Abstract: | Uses the literature material and the comprehensive analytic method to analyze the large-scale Americans sports stadium operator working out each links of the marketing plans,explores the successful experience,and provides the reference to our country large-scale stadium market management. Pay attention to the correlation between the corporate sponsors with the attributes of sports events; insist on the sports stadiums unity of the social public welfare and profit-making. |
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| Keywords: | marketing plan large-scale stadium marketing management |
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