| 对我国体育传媒市场自组织发展的研究 |
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| 引用本文： | 向江,陈远航.对我国体育传媒市场自组织发展的研究[J].山西师大体育学院学报,2008,23(2):54-56. |
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| 作者姓名： | 向江 陈远航 |
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| 作者单位： | 吉首大学张家界学院学工部,湖南张家界,427000 |
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| 摘 要： | 从协同学理论精髓出发，审视我国体育传媒市场的现状，分析影响体育传媒市场发展过程中的内在机制与外在干扰因素，建立一种以竞争与协同为双重推动力、以奠基于自组织之上的约束为演进法则、序参量发挥“内在活力”的体育传媒市场自组织发展机制。
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| 关 键 词： | 体育传媒市场 协同学 自组织 发展 |
Studied the Country's Sports Media Market Development of Self-organization |
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| XIANG Jiang,CHEN Yuan-hang.Studied the Country''''s Sports Media Market Development of Self-organization[J].Journal of Physical Education Institute of Shanxi Teachers University,2008,23(2):54-56. |
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| Authors: | XIANG Jiang CHEN Yuan-hang |
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| Institution: | (Zhangjiajie Education department of Ji shou University, Jishou 427000, HuNan, China) |
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| Abstract: | The essence of synergy theory, look at the country＇s sports media market, sports media market analysis in the development of the internal and external, interference factors mechanism for building a competitive and synergies for the foundation. Organizationson the evolution of the binding rules of sports media market to the evolution of self-organizing order, parameter of an internal driving force for promotion of sports media market evolution of the self-organizing process. |
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| Keywords: | sports media market synergetics self-organization development |
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