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体育新闻传播中“向恶”倾向的分析
引用本文:刘媛媛.体育新闻传播中“向恶”倾向的分析[J].山西师大体育学院学报,2012,27(3):18-20.
作者姓名:刘媛媛
作者单位:广州体育学院,广东广州,510500
摘    要:"恶"是人类不可避免的倾向,人性的复杂与魅力就在于真与假、善与恶,美与丑的共存。在当前体育新闻传播的过程中,"向恶"的倾向随着大众传媒的日益发达,其影响与作用范围也日益扩大,并且频频显示出其力度。针对这种现象,笔者认为,体育新闻在语言的选择,意义的标识,行为的取舍层面,都需要注意不要使对"恶"的传播变成一种宣扬,要在语言层面控制其度,在意义层面控制其量,在行为层面杜绝其假,方能担当现代传媒之重任,也才能更好地发挥现代体育在社会中的作用。

关 键 词:体育新闻  传播  “向恶”

The Analysis of Tendency to Evil in Sports News Spread
LIU Yuan-yuan.The Analysis of Tendency to Evil in Sports News Spread[J].Journal of Physical Education Institute of Shanxi Teachers University,2012,27(3):18-20.
Authors:LIU Yuan-yuan
Institution:LIU Yuan-yuan (The Department of Sport News and Media, Guangzhou Institue of Physical Education, Guangzhou, Guangdong 510500, China)
Abstract:The tendency to evil is inevitable for us. Its impact and role became more and more important as the mass media is well-developed. In the process of Sports news spread, this tendency also display its influence. We should control the spread of this trendency to evil in sports news spread moderately, for modem sports play the role better in society.
Keywords:sports news spread  tendency to evil
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