| 体育赞助与企业社会责任研究 |
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| 引用本文： | 袁海军.体育赞助与企业社会责任研究[J].山西师大体育学院学报,2012,27(3):15-17. |
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| 作者姓名： | 袁海军 |
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| 作者单位： | 北京联合大学师范学院,北京,100011 |
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| 摘 要： | 以体育赞助为研究对象,对体育赞助体系进行深入分析。研究发现,体育事业要获得持续健康的发展与体育赞助企业的社会责任密切相关。体育赞助企业的社会责任包括：企业的经济责任、法律责任、伦理责任、慈善责任。体育赞助企业的社会责任缺失将直接影响体育形象,而体育赞助企业积极履行社会责任能有力促进体育的发展,达到体育赞助双赢的目的。
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| 关 键 词： | 体育赞助 企业社会责任 研究 |
Study of Sports Sponsors and Social Responsibilities of Enterprises |
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| YUAN Hai-jun.Study of Sports Sponsors and Social Responsibilities of Enterprises[J].Journal of Physical Education Institute of Shanxi Teachers University,2012,27(3):15-17. |
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| Authors: | YUAN Hai-jun |
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| Institution: | YUAN Hai-jun (Beijing Teachers＇ College of BUU, Beijing 100011, China) |
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| Abstract: | With the research object of sports sponsors, through deep analyses of if, this paper explores that sustainable development of physical culture is closely relevent to the Corporate Social Responsibility, which ineludes economic, legal, moral, philanthropic responsibilities. The lack of social responsibilities will directly influence the image of physical culture. In turn, if enterprises actively implement social responsibilities to cultivate the development of sports, they can enjoy two-wins. |
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| Keywords: | sports sponsors Corporate Social Responsibility research |
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