| 扬州商业老字号的创新发展研究 |
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| 引用本文： | 施玉梅,张小青,章金星,刘春,何丽清.扬州商业老字号的创新发展研究[J].扬州教育学院学报,2011,29(3):10-13. |
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| 作者姓名： | 施玉梅 张小青 章金星 刘春 何丽清 |
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| 作者单位： | 扬州职业大学,江苏扬州,225009 |
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| 基金项目： | 江苏省高等学校大学生实践创新训练计划项目，江苏省教育厅哲学社会科学课题 |
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| 摘 要： | 扬州传统老字号的形成和发展,是扬州经济繁荣的历史见证,也是扬州商业发展的一个缩影。随着我国市场经济的发展,传统老字号企业的生存和发展也面临着巨大的挑战,针对其经营中存在的问题,在充分调查和分析的基础上,以老字号企业的机制改革为突破点,提出了从制度、理念、产品、经营方式、营销手段、品牌意识等六方面推动扬州商业老字号创新发展的建议和措施。
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| 关 键 词： | 扬州 商业老字号 创新 连锁经营 品牌 |
Research on the Innovative Development of the Old and Famous Enterprises in Yangzhou |
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| SHI Yu-mei,ZHANG Xiao-qing,ZHANG Jin-xing,LIU Chun,HE Li-qing.Research on the Innovative Development of the Old and Famous Enterprises in Yangzhou[J].Journal of Yangzhou College of Education,2011,29(3):10-13. |
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| Authors: | SHI Yu-mei ZHANG Xiao-qing ZHANG Jin-xing LIU Chun HE Li-qing |
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| Institution: | SHI Yu-mei,ZHANG Xiao-qing,ZHANG Jin-xing,LIU Chun,HE Li-qing (Yangzhou Polytechnic College,Yangzhou 225009,China) |
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| Abstract: | The formation and development of traditional old and famous shops in Yangzhou is the historical evidence of Yangzhou economic prosperity and also a microcosm of Yangzhou business development.With the development of China＇s market economy,the survival and development of the traditional old and famous enterprises are facing great challenges.In light of the problems existing in their operation,on the basis of full investigation and analysis,and with the mechanism reform of the old and famous enterprises as the breakthrough point,this paper comes up with the measures to promote the innovative development of the old and famous shops in Yangzhou from such six aspects as systems,concepts,products,operating forms,marketing methods and brand consciousness. |
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| Keywords: | Yangzhou old and famous enterprises innovation chain management brand |
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