| 我国体育市场开发对策研究 |
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| 引用本文： | 曹可强,胡爱本.我国体育市场开发对策研究[J].天津体育学院学报,2000,15(4):7-10. |
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| 作者姓名： | 曹可强 胡爱本 |
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| 作者单位： | [1]上海师范大学体育与卫生学院，上海200234 [2]上海体育学院，上海200438 |
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| 基金项目： | 国家体育总局体育社会科学、软科学项目! (1 69SS982 6) |
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| 摘 要： | 采用文献资料法和问卷调查法对我国体育市场进行了研究，将其划分为7类。在分析我国体育市场发展现状的基础上，以城市居民体育消费结构为依据，提出开发我国体育市场的若干对策措施。
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| 关 键 词： | 体育市场 体育消费 开发 对策 |
| 修稿时间： | 9/3/2000 12:00:00 AM |
COUNTERMEASURES ON DEVELOPING SPORTS MARKET IN CHINA |
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| CAO Ke-qiang and HU Ai-ben.COUNTERMEASURES ON DEVELOPING SPORTS MARKET IN CHINA[J].Journal of Tianjin Institute of Physical Education,2000,15(4):7-10. |
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| Authors: | CAO Ke-qiang and HU Ai-ben |
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| Institution: | CAO Ke qiang 1,HU Ai ben 2 |
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| Abstract: | Interview and literature were used to study sports market in China , which was divided into seven types by the author. According to analysis of current sports market situation and consume structure of urban resident sports, a series of proposals on developing Chinese sports market were put forward. |
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| Keywords: | sports market sports consume develop countermeasure |
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