| 高校体育赛事企校合作的双赢策略构想 |
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| 引用本文： | 赵剑,余双立.高校体育赛事企校合作的双赢策略构想[J].天津体育学院学报,2004,19(2):91-93. |
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| 作者姓名： | 赵剑 余双立 |
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| 作者单位： | 宁波大学,初等教育分院,宁波,315016 |
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| 摘 要： | 当前,职业体育赛事的赞助行为已经成为各企业推广品牌的重要营销手段。而高校的体育赛事刚刚走入市场,企业与高校体育结合,利用高校体育赛事的影响力使其产品或品牌更具亲和力,从而达到巩固现有消费者和最大限度开发潜在年轻消费者的目的;高校则要利用自身体育赛事的优势,为企业搭建良好的特殊市场平台,积极与企业进行合作,用企业提供的产品或资金更好地发展高校体育教育事业。
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| 关 键 词： | 高校 体育赛事 企校合作 双赢策略 |
| 文章编号： | 1005-0000(2004)02-0091-03 |
| 修稿时间： | 2003年11月21 |
Double-wins Strategy of the Cooperation Between Business Enterprise Cooperates and University in Sport Games |
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| ZHAO Jian and YU Shuang-li.Double-wins Strategy of the Cooperation Between Business Enterprise Cooperates and University in Sport Games[J].Journal of Tianjin Institute of Physical Education,2004,19(2):91-93. |
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| Authors: | ZHAO Jian and YU Shuang-li |
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| Institution: | School of Primary Education; Ningbo University; Ningbo 315016; China;School of Primary Education; Ningbo University; Ningbo 315016; China |
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| Abstract: | At present, the occupation sport games sponsor the behavior to have become the important marketing means that each business enterprise expand brand. But the sport games in universities just entered the market, the business enterprise was combinative with university sport, making use of the influence of the universities sport games to make its product or brands more influenced, to develop the latent and young consumer; The universities wanted to make use of the advantage of the sport games, to set up the good and special market terrace for the business enterprise, to positively cooperate with business enterprise, to use products or funds that business enterprise provided to develop physical education in universities. |
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| Keywords: | university sport games cooperation between the business enterprise and university the double-wins strategy |
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