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竞赛表演产业及其市场构成
引用本文:陈云开.竞赛表演产业及其市场构成[J].天津体育学院学报,2002,17(1):18-20.
作者姓名:陈云开
作者单位:上海体育学院体操系,上海,200438.
基金项目:国家社会科学基金青年项目 (0 1CTY0 0 3),教育部博士点基金资助课题
摘    要:主要以文献法结合调查访问,对竞赛表演产业及其市场的构成、特点,特点,以及内在的互动关系进行了研究。竞赛表演产业形成了竞赛表演市场及其衍生产品市场。竞赛表演是主业,多样化经营形成了衍生产品市场。衍生产品来源于广告、电视传媒、产业供给主体和追星族的需求。并形成了专有权、竞技人才和技术信息等衍生市场。

关 键 词:竞赛表演产业  竞赛表演产品市场  衍生产品市场
文章编号:1005-0000(2002)01-0018-03
修稿时间:2001年9月28日

The Professional Sports Industry and Its market Structure
CHEN Yun-kai.The Professional Sports Industry and Its market Structure[J].Journal of Tianjin Institute of Physical Education,2002,17(1):18-20.
Authors:CHEN Yun-kai
Institution:Dept . of Gymnastics , Shanghai Institute of Physical Education , Shanghai 200438 ,China
Abstract:By the method of literature searching and interview, the structure,characteristics and the relationship of professional sports industry and its market are studied. The professional sports industry precipitates the form of professional sports market and derivative product market, which professional sports market as the main part its diversification promotes the formation of derivative product market . The derivative products meet the demand of advertisements, television media, the upstream providers and star adherents. Therefore, the corresponding proprietary, sports talents and technology information are formed.
Keywords:professional sports industry  the product market  the derivative product
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