| 我国体育赛事电视转播权研究 |
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| 引用本文： | 张 立,石 磊,黄文卉,朱国生,叶新新.我国体育赛事电视转播权研究[J].天津体育学院学报,2000,15(2):18-21. |
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| 作者姓名： | 张 立 石 磊 黄文卉 朱国生 叶新新 |
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| 作者单位： | [1]国家体育总局体育信息研究所，北京100061 [2]苏州大学体育系，苏州215006 [3]温州师范学院，温州325000 |
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| 基金项目： | 国家体育总局体育社会科学、软科学研究项目! (1 71 SS982 8) |
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| 摘 要： | 采用文献研究法、问卷调查法等研究方法对体育赛事电视转播权的产生原因及其经济价值、我国开发体育赛事电视转播权中存在的主要问题进行了研究，对我国开发体育赛事电视转播权提出对策建议。从而对我国开发电视转播权资产、促进体育产业发展具有重要意义。
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| 关 键 词： | 体育赛事 电视转播权 体育产业 |
| 修稿时间： | 2/3/2000 12:00:00 AM |
STUDY OF TELEVISION RIGHTS OF LARGE EVENTS IN CHINA |
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| ZHANG Li,SHI Lei,HUANG Wen-hui,ZHU Guo-sheng and YE Xin-xin.STUDY OF TELEVISION RIGHTS OF LARGE EVENTS IN CHINA[J].Journal of Tianjin Institute of Physical Education,2000,15(2):18-21. |
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| Authors: | ZHANG Li SHI Lei HUANG Wen-hui ZHU Guo-sheng and YE Xin-xin |
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| Institution: | ZHANG Li 1,SHI Lei 1,HUANG Wen hui 1,ZHU Guo sheng 2,YE Xin xin 3 |
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| Abstract: | By methods of literature and questionnaire,not only the causes and economic value of television rights of events but also the problems and suggestions of development of television rights of events in China were discussed,which were significant to developing the assets of television rights and accelerating the development of sport industry. |
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| Keywords: | event television rights sport industry |
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