| 产业组织理论下的我国体育用品产业市场行为特征与市场绩效
分析 |
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| 引用本文： | 王莉,吴伟.产业组织理论下的我国体育用品产业市场行为特征与市场绩效
分析[J].天津体育学院学报,2008,23(6):469-473. |
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| 作者姓名： | 王莉 吴伟 |
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| 作者单位： | 1. 北京体育大学管理学院,北京,100084
2. 陕西理工学院体育学院,汉中,72300 |
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| 摘 要： | 对我国体育用品产业市场行为研究发现，当前在低市场集中度的产业市场中，我国体育用品企业在市场竞争行为中多采取价格行为、广告行为为主；在市场协调行为方面，卡特尔组织行为是我国体育用品产业中企业今后市场协调行为发展的趋势；最后从体育用品产业资源配置效率与产业规模效率两方面探讨了当前我国体育用品产业的市场绩效。
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| 关 键 词： | 产业组织理论 体育用品产业 市场行为 市场绩效 |
Analysis of Market Behavior and Performance of Sport Goods Industry in China under Industrial Organization Theory |
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| WANG Li,WU Wei.Analysis of Market Behavior and Performance of Sport Goods Industry in China under Industrial Organization Theory[J].Journal of Tianjin Institute of Physical Education,2008,23(6):469-473. |
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| Authors: | WANG Li WU Wei |
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| Institution: | WANG Li1,WU Wei2 |
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| Abstract: | According to the research result of the market behavior of sport goods industry in China, at present in the low market concentration degree, the business enterprise adopts price behavior more and advertises behavior in the market competition. In the market moderates behavior aspect, the Cartel organization behavior is the trend for the business enterprise. In the final, the market performance was discussed from the efficiency of industry resource allotment and industry scale. |
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| Keywords: | industry organizes theories sport goods industry market behavior market performance |
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