| 我国休闲体育用品市场的发展特点 |
| |
| 引用本文： | 凌平,周良君,刘泽华.我国休闲体育用品市场的发展特点[J].天津体育学院学报,2010,25(6):465-468. |
| |
| 作者姓名： | 凌平 周良君 刘泽华 |
| |
| 作者单位： | 1. 杭州师范大学体育与健康学院,浙江杭州,310036
2. 广州体育学院,广东,广州,510500 |
| |
| 基金项目： | 国家哲学社会科学重大招标项目（项目编号：09＆ZD054）子课题（项目编号：09&ZD05403） |
| |
| 摘 要： | 中国休闲体育用品市场在全球金融危机之后快速复苏，国内体育用品行业多年来形成的以耐克、阿迪达斯占据主流市场的格局正在逐步
瓦解，李宁、安踏、匹克、特步等一系列国内品牌正迅速崛起；户外休闲运动装备市场越做越大；休闲体育服装市场更趋时尚；休闲体育器材市场
商机无限；休闲运动场馆设施备受关注；休闲体育测量与评价市场前景广阔；对比国内外运动品牌2009 年业绩表现，不难发现体育用品行业初
现“国进洋退”趋势。
|
| 关 键 词： | 休闲体育用品 户外运动休闲 休闲体育服装 休闲体育器材 休闲运动场馆 休闲体育测量评价 |
Developing Features on the Leisure Sports Products Markets in China |
| |
| LING Ping,ZHOU Liangjun,LIU Zehua.Developing Features on the Leisure Sports Products Markets in China[J].Journal of Tianjin Institute of Physical Education,2010,25(6):465-468. |
| |
| Authors: | LING Ping ZHOU Liangjun LIU Zehua |
| |
| Institution: | LING Ping1,ZHOU Liangjun2,LIU Zehua2(1.School of PE and Health,Hangzhou Normal University,Hangzhou 310036,China,2.Guangzhou Institute of Physical Education,Guangzhou 510500,China) |
| |
| Abstract: | China leisure sports market was quickly recovered after the global financial crisis.The formation of the domestic sporting goods to NIKE and ADIDAS for many years is gradually disintegrated from the mainstream market structure.A series of domestic brands like LINING,ANTA,PEAK and Xtep are rising rapidly.The outdoor sports equipment market grew larger than before.The casual sports apparel market become more stylish.The leisure sports equipment market earns great opportunities and the recreational sports faci... |
| |
| Keywords: | leisure sport product outdoor recreation casual sports apparel leisure sports equipment recreational sports facdities leisure sports measurement and evaluation |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
| 点击此处可从《天津体育学院学报》浏览原始摘要信息 |
| 点击此处可从《天津体育学院学报》下载免费的PDF全文 |
