| 第十届全运会赛事的市场开发 |
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| 引用本文： | 纪利娟,邓国良.第十届全运会赛事的市场开发[J].体育学刊,2007,14(2):33-36. |
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| 作者姓名： | 纪利娟 邓国良 |
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| 作者单位： | 淮阴工学院,体育部,江苏,淮安,223001 |
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| 摘 要： | 以第十届全国运动会赛事市场开发为研究对象，对十运会赛事市场开发的主要概况、十运会赛事市场开发的创新与进步以及十运会赛事市场开发的几点思考进行了论述与分析。
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| 关 键 词： | 第十届全国运动会 赛事市场 市场开发 |
| 文章编号： | 1006-7116（2007）02-0033-04 |
| 修稿时间： | 2006-10-23 |
Analysis of market development of sports events in the 10th National Games |
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| JI Li-juan,DENG Guo-liang.Analysis of market development of sports events in the 10th National Games[J].Journal of Physical Education,2007,14(2):33-36. |
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| Authors: | JI Li-juan DENG Guo-liang |
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| Institution: | Department of Physical Education, Huaiyin Institute of Technology, Hualan 223001, China |
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| Abstract: | Basing their study object on market development of sports events in the 10^th National Games, the authors discussed and analyzed a few thoughts about the overview, innovation, progress and market development of sports events in the 10^th National Games, hoping to provide a beneficial reference for commercial operation of the market of Chinese sports events in the future. |
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| Keywords: | the 10^th National Games market of sports events market development |
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