| 江苏省经营性健身健美场所消费者调查 |
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| 引用本文： | 张文静,邹玉玲,高冠兰,姚和庆.江苏省经营性健身健美场所消费者调查[J].体育学刊,2003,10(3):138-140. |
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| 作者姓名： | 张文静 邹玉玲 高冠兰 姚和庆 |
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| 作者单位： | 1. 南京师范大学,体育科学学院,江苏,南京,210097
2. 无锡市体育局,江苏,无锡,214000 |
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| 基金项目： | 江苏省教育厅人文社会科学研究基金(OOSJB890002) |
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| 摘 要： | 采用问卷调查，对江苏省经营性健身健美场所消费的消费结构、消费行为、消费动机和消费满意度进行了调查。结果表明：健身健美场所的消费中女性比例高于男性，年龄主要分布在18—30岁年龄段，消费的消费动机是健身健美和兴趣爱好等。
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| 关 键 词： | 健身健美场所 消费结构 消费动机 江苏 |
| 文章编号： | 1006-7116(2003)03-0138-03 |
| 修稿时间： | 2002年11月7日 |
Survey and research on the current situation of body-building and callisthenic places for business in Jiangsu Province |
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| ZHANG Wen-jing,ZOU Yu-ling,GAO Guang-lan,YAO He-qing.Survey and research on the current situation of body-building and callisthenic places for business in Jiangsu Province[J].Journal of Physical Education,2003,10(3):138-140. |
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| Authors: | ZHANG Wen-jing ZOU Yu-ling GAO Guang-lan YAO He-qing |
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| Abstract: | By using the method of literature,questionnaire and mathematical statistics,the article makes the research on consumption structure,behavior,motivation and degree of consumer's satisfaction of body-building and callisthenic places in Jiangsu.The result shows that the percent of female consumer is larger than male s.The age mainly ranges from 18 to 30 and the consumption motivation is mainly for body-building and calisthenics as well as personal interests. |
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| Keywords: | places for body-building and calisthenics consumption structure consumption motivation Jiangsu |
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