| 注意力下的"媒体竞技运动" |
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| 引用本文： | 王广进,王玉清.注意力下的"媒体竞技运动"[J].体育学刊,2006,13(1):134-137. |
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| 作者姓名： | 王广进 王玉清 |
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| 作者单位： | 1. 华南师范大学,体育科学学院,广东,广州,510631
2. 黄淮学院,体育系,河南,驻马店,470000 |
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| 摘 要： | 借鉴经济学的相关分析模式，在时媒体竞技运动做分析的基础上，提出了媒体竞技运动的6个特点，并时它进行了定义，指出媒体竞技运动的本质就是吸引并消化注意力，进而分析了媒体竞技运动市场的需求和供给规律。
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| 关 键 词： | 注意力 大众传播 竞技运动 媒体竞技运动 |
| 文章编号： | 1006-7116(2006)01-0134-04 |
| 收稿时间： | 06 1 2005 12:00AM |
| 修稿时间： | 2005年6月1日 |
Media competitive sport: The focus of attentions |
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| WANG Guang-jin,WANG Yu-qing.Media competitive sport: The focus of attentions[J].Journal of Physical Education,2006,13(1):134-137. |
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| Authors: | WANG Guang-jin WANG Yu-qing |
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| Institution: | 1. College of Physical Education, South China Normal University, Guangzhou 510631, China; 2. Department of Physical Education, Huanghuai Institute, Zhumadian 470000, China |
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| Abstract: | By referring to relevant analytical modes of economics, the authors put forward 6 characteristics of media compotitire sport and defined them on the basis of theirs analysis on media competitive sport. The authors pointed out that the nature of media competitive sport was to attract and digest attentions, and further analyzed the pattern of demand and supply on media competitive sport market. |
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| Keywords: | attention public communication competitive sport media competitive sport |
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