| 我国体育明星广告市场的特征及发展趋势 |
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| 引用本文： | 李龙,叶涛.我国体育明星广告市场的特征及发展趋势[J].西安体育学院学报,2004,21(3):22-24,27. |
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| 作者姓名： | 李龙 叶涛 |
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| 作者单位： | 1. 长沙理工大学,体育部,湖南,长沙,410077
2. 贵阳师范高等专科学校,体育系,贵州,贵阳,550008 |
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| 摘 要： | 通过对体育明星广告市场特征及广告市场现状的分析,探讨体育明星做广告的潜在标准、精神内涵以及潜在的商业价值,结果发现体育明星广告市场有待规范。此外,在上述研究的基础上,对体育明星广告市场发展态势进行展望,主要表现在体育明星广告形式的多样化,广告范围的扩大化,中介开始介入体育明星广告市场三个方面。
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| 关 键 词： | 体育明星 广告市场 特征 发展趋势 |
| 文章编号： | 1001-747X(2004)03-0022-03 |
Advertisement Marketplace Feature and Development in Tendency of Sports stars in China |
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| LI Long,YE Tao.Advertisement Marketplace Feature and Development in Tendency of Sports stars in China[J].Journal of Xi'an Institute of Physical Education,2004,21(3):22-24,27. |
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| Authors: | LI Long YE Tao |
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| Institution: | LI Long~1,YE Tao~2 |
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| Abstract: | By analysis of the advertisement marketplace feature of sports star and probing into the trade value that sports star act advertisement latent criterion , essence connotation along with latent further , We discovery that sports star advertisement marketplace awaits the norm . Moreover ,as above-mentioned, looking ahead on development situation in sports star′s advertisement marketplace , main expressing are the sports star′s advertisement shape make varied , the intermediary starts intervening magnifying of advertisement. |
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| Keywords: | sports star advertisement marketplace feature development tendency |
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