| 西北地区普通高校大学生体育消费现状研究 |
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| 引用本文： | 赵江红,刘志强,史斌,孙青山.西北地区普通高校大学生体育消费现状研究[J].西安体育学院学报,2002,19(4):31-32,42. |
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| 作者姓名： | 赵江红 刘志强 史斌 孙青山 |
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| 作者单位： | 1. 西安交通大学,体育部,陕西,西安,710049
2. 西安科技学院体育部,陕西,西安,710054 |
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| 摘 要： | 运用文献资料法、问卷调查法、数理统计等研究方法就西北地区普通高校大学生参与体育消费的现状进行了深入调查分析和研究 ,目的在于进一步揭示西北地区大学生体育消费的动机、特点、消费水平和趋势 ,以引导大学生正确认识和参与体育消费。研究结果表明 :西北地区大学生体育消费水平低下 ,消费的主要动机是健身和娱乐消遣 ;主要特点是实物型和观赏型消费 ,并具有逐步向参与型体育消费发展的趋势
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| 关 键 词： | 西北地区高校 大学生 体育消费 现状 |
| 文章编号： | 1001-747X(2002)04-0031-02 |
Research on Present Situation of Northwest College Student' Sports Consumption |
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| ZHAO Jiang-hong ,LIU Zhi-qiang ,SHI Bin ,SUN Qing-shan.Research on Present Situation of Northwest College Student'''' Sports Consumption[J].Journal of Xi'an Institute of Physical Education,2002,19(4):31-32,42. |
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| Authors: | ZHAO Jiang-hong LIU Zhi-qiang SHI Bin SUN Qing-shan |
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| Institution: | ZHAO Jiang-hong 1,LIU Zhi-qiang 1,SHI Bin 1,SUN Qing-shan 2 |
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| Abstract: | This paper analyzed on the present situation of Northwest College student'sports consumption by means of some research methods such as documents,statistics and questions etc It was found that Northwest College students basically have a proper consumptive motivation but their consumptive level is very low Along with the improvement of individual economical status their consumptive activity will turn from practicality,view and admire to attachment |
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| Keywords: | Northwest colleges college students sports consumption present situation |
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