| 试论体育市场、体育产品及其营销特性 |
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| 引用本文： | 何其霞.试论体育市场、体育产品及其营销特性[J].西安体育学院学报,2002,19(3):22-24. |
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| 作者姓名： | 何其霞 |
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| 作者单位： | 安阳师范学院体育系,河南安阳,45000 |
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| 摘 要： | 笔者运用文献资料和比较分析的研究方法 ,较系统地提出了体育市场、体育产品与传统产品的区别并进行分析 ,在此基础上阐述了体育市场营销组合的某些特点。
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| 关 键 词： | 体育市场 体育市场营销组合 特性 |
| 文章编号： | 1001-747X(2002)03-0022-03 |
| 修稿时间： | 2001年9月10日 |
Discuss On Unique Aspects of Sport Market,Sport Product and Marketing |
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| HE Qi-xia.Discuss On Unique Aspects of Sport Market,Sport Product and Marketing[J].Journal of Xi'an Institute of Physical Education,2002,19(3):22-24. |
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| Authors: | HE Qi-xia |
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| Abstract: | By the use of the research methods of literature and comparison,the differences between traditional market and sport market,traditional product and sport product were systematically brought forward and analyzed.According to that some characters of sport marketing mix were suggested in this study. |
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| Keywords: | sport market product sport marketing mix the unique points |
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