| 我国体育用品制造业发展的现状及对策研究 |
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| 引用本文： | 连桂红,孟凤芹.我国体育用品制造业发展的现状及对策研究[J].西安体育学院学报,2004,21(2):29-31,38. |
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| 作者姓名： | 连桂红 孟凤芹 |
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| 作者单位： | 曲阜师范大学,体育科学学院,山东,曲阜,273165 |
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| 摘 要： | 从我国体育用品制造业的现状入手,概括出我国体育用品制造业在市场经济条件下取得的突破性进展及目前存在的几个方面的主要问题。在此基础上针对国外体育用品市场的变化形势,对我国体育用品制造业未来的发展提出建设性的建议。目的是提升我国体育用品的档次,提高我国体育产品的国际竞争力。
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| 关 键 词： | 体育用品 制造业 竞争力 品牌 |
| 文章编号： | 1001-747X(2004)02-0029-03 |
Research on Current Situations and Developmental Strategies of Chinese Sports Commodity Manufacturing Industry |
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| Lian Gui-hong,Meng Feng-qin.Research on Current Situations and Developmental Strategies of Chinese Sports Commodity Manufacturing Industry[J].Journal of Xi'an Institute of Physical Education,2004,21(2):29-31,38. |
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| Authors: | Lian Gui-hong Meng Feng-qin |
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| Abstract: | Starting from the analysis of the current situations of the Chinese sports commodity manufacturing industry, this paper generalizes the main breakthroughs and the problems of its development under the condition of market economy. And based on these, some constructive suggestions are made for the future development of the sports commodity manufacturing industry in China, towards the changing of the sports commodity markets abroad. The purpose of this research is to improve the quality of Chinese sports commodities and competitive power of them. |
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| Keywords: | sports commodities manufacturing industry competitive power brand |
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