| 广州市体育用品生产企业品牌培育的研究 |
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| 引用本文： | 张三梅,谭建湘.广州市体育用品生产企业品牌培育的研究[J].西安体育学院学报,2004(Z1). |
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| 作者姓名： | 张三梅 谭建湘 |
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| 作者单位： | 广州体育学院 广州体育学院 广东广州 广东广州 |
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| 摘 要： | 随着全球化的进一步发展,品牌已成为打败竞争对手的强有力武器。广州市体育用品生产企业只有致力于品牌 培育,才能得到更大的发展。本文采用文献资料法、访谈法、问卷调查法等方法对广州市体育用品生产企业的品牌发展 状况、品牌培育中存在的问题、培育品牌的对策等方面的问题进行探讨,旨在为广州市体育用品生产企业打造品牌、科 学决策提供一些参考依据。
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| 关 键 词： | 体育用品 企业 品牌培育 |
Research on Brand Development of Sport Goods Enterprises of Guangzhou |
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| ZhANG San-mei,TAN jian-xiang.Research on Brand Development of Sport Goods Enterprises of Guangzhou[J].Journal of Xi'an Institute of Physical Education,2004(Z1). |
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| Authors: | ZhANG San-mei TAN jian-xiang |
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| Abstract: | With the further developing of globalization,brand has become the powerful weapon to defeat the rival. The sport goods enterprises of Guangzhou only concentrates on developing brand, then can get the larger development. This article discussed the current developing conditions, the problems in the brand development and the static that develops brand of the sport goods enterprises of Guangzhou using materials methods, interview methods, questionnaire methods etc. The goal of research is to provide enterprises with some references on brand development and scientifically making decisions. |
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| Keywords: | sport goods enterprise brand development |
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