| 辽宁省田径赛事市场现状与影响因素研究 |
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| 引用本文： | 苏秀华.辽宁省田径赛事市场现状与影响因素研究[J].西安体育学院学报,2006,23(4):37-39. |
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| 作者姓名： | 苏秀华 |
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| 作者单位： | 沈阳工业大学,体育部,沈阳,110023 |
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| 摘 要： | 采用社会调查法、文献资料法等研究方法,对辽宁省14个城市的田径赛事状况进行实地调查。结果表明,影响辽宁省田径赛事市场运作的因素有体育经济环境因素、体育政策环境因素、田径赛事产品质量因素、田径竞赛环境因素和产品生产经营者的观念与素质等因素。
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| 关 键 词： | 辽宁田径 竞赛市场 现状 影响因素 |
| 文章编号： | 1001-747X（2006）04-0037-03 |
| 收稿时间： | 10 11 2005 12:00AM |
| 修稿时间： | 2005-10-112006-01-20 |
Research on Present Situation and Affected Factors of Track and Field Match Market in Liaoning |
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| SU Xiu-hua.Research on Present Situation and Affected Factors of Track and Field Match Market in Liaoning[J].Journal of Xi'an Institute of Physical Education,2006,23(4):37-39. |
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| Authors: | SU Xiu-hua |
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| Institution: | PE Department, Shenyang University of Technology, Shenyang 110023, China |
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| Abstract: | The author investigated and studied the situation of track and field match market of 14 cities in Liaoning.The results indicate that the affected factors of market operating are sports economic environment,sports politics environment,market products quality,exterior competition environment of market and the concept and quality of producers and managers. |
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| Keywords: | track and field in Liaoning match market present condition affected factor |
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