| CBA联赛品牌形象的塑造与维护 |
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| 引用本文： | 秦泽平.CBA联赛品牌形象的塑造与维护[J].西安体育学院学报,2011,28(4):441-444,475. |
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| 作者姓名： | 秦泽平 |
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| 作者单位： | 桂林电子科技大学体育部,广西桂林,541004 |
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| 摘 要： | CBA联赛品牌形象的塑造与维护可以有效支撑CBA联赛的发展,提升CBA联赛的竞争力和不断拓展其市场地位。研究认为通过改善CBA联赛服务水平,引入多样文化因素,促进消费者情感的需要,突出CBA联赛品牌特色,敢于创新,重视CBA联赛公关和广告宣传可以达到CBA联赛品牌形象的塑造目的。通过维护CBA联赛品牌形象的核心价值,不断提高CBA联赛的比赛水平,改善观赛环境,增强对观众球迷的吸引力,创新CBA联赛的品牌形象,扩大消费群体以及加强对CBA联赛的管理等措施可以使CBA联赛品牌形象得到有效维护。
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| 关 键 词： | CBA联赛 品牌形象 塑造 维护 |
How to Shape and Maintain of CBA League Brand |
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| QIN Ze-ping.How to Shape and Maintain of CBA League Brand[J].Journal of Xi'an Institute of Physical Education,2011,28(4):441-444,475. |
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| Authors: | QIN Ze-ping |
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| Institution: | QIN Ze-ping(PE.Dept,Guilin Electronic Industry Collene,Guilin 541004,China) |
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| Abstract: | The shaping and maintenance of CBA league brand can support the development of CBA league,enhance the competitiveness of CBA league and continue to expand its market position.The Study suggested that the improvement of the CBA league service combined with the introduction of cultural diversity could lead to the promotion of emotional needs of consumers and could cause the stress of the CBA league brand characteristics and CBA.Meanwhile,innovation and more intensified public activities to advertise CBA could... |
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| Keywords: | CBA League brand image shaping maintenance |
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