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我国体育赛事新媒体转播权的法律性质及保护策略
引用本文:张玉超.我国体育赛事新媒体转播权的法律性质及保护策略[J].西安体育学院学报,2011,28(4).
作者姓名:张玉超
作者单位:中国矿业大学体育学院,江苏徐州,221116
基金项目:教育部人文社会科学研究资助项目(10YJCZH230)
摘    要:我国对新媒体转播体育赛事这一发展极为迅速的新生事物的法律界定还不太明确,认识上还存在许多分歧,造成新媒体转播体育赛事很多侵权现象经常发生.采用文献资料、逻辑分析等方法分析我国体育赛事转播权概念、特征、发展概况、法律性质、侵权现象及侵权救济.结果表明,新媒体转播体育赛事已成锐不可当之势,只有完善体育赛事网络转播的法律制度、加强相关执法部门互相配合、加强新媒体新闻机构行业自律,才能使我国新媒体转播体育赛事走上健康发展的康庄大道.

关 键 词:新媒体  体育赛事  转播权  法律保护

On Legal Characteristics and Protection Strategy of Rights of Sports Events Broadcast by New Media in China
ZHANG Yu-chao.On Legal Characteristics and Protection Strategy of Rights of Sports Events Broadcast by New Media in China[J].Journal of Xi'an Institute of Physical Education,2011,28(4).
Authors:ZHANG Yu-chao
Institution:ZHANG Yu-chao(College of Physical Education,China University of Mining and Technology,Xuzhou 221116,China)
Abstract:No definite legal designation has been found for sport event broadcasting through the new media,an activity springing up overnight.Different opinions contest with each other on its nature and potential.It gives rise to more encroachments in the course of broadcasting than it can be dealt with.Analyzed in research which made possible by literatures consultation and logical analysis are the concept,characteristics,development trend,the legal nature as well as infringement cases of sports events broadcasting i...
Keywords:the new media  sports events  broadcasting right  legal protection  
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