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| 我国大学生体育服务市场新营销组合理论研究 | |
| 引用本文： | 王朝军,葛春林,鲍明晓.我国大学生体育服务市场新营销组合理论研究[J].西安体育学院学报,2005,22(4):12-15. |
| 作者姓名： | 王朝军 葛春林 鲍明晓 |
| 作者单位： | 1. 中国矿业大学,体育学院,江苏,徐州,221008 2. 北京体育大学,教育学院,北京,100084 3. 国家体育总局,体育科研所,北京,100061 |
| 基金项目： | 2004届北京体育大学博士学位论文部分内容 |
| 摘 要： | 通过对我国大学生体育服务产品的潜在文化(potential culture)要素的提出、内涵剖析、开发策略以及营销组合理论的分析,提出了体育服务营销8P理论或是“7P+1P”理论,形成了新的营销组合。同时,潜文化理论与7P组合是形成体育服务产品核心竞争力的关键理论之一,这一研究将对体育服务营销乃至其它服务营销都有现实意义。 |
| 关 键 词： | 潜在文化 新营销组合 核心竞争力 大学生体育服务市场 |
| 文章编号： | 1001-747X(2005)04-0012-04 |
Research of New Marketing Combination Theory About University Students' Sports Service Market in Our Country |
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| WANG Chao-jun,GE Chun-lin,BAO Ming-xiao.Research of New Marketing Combination Theory About University Students' Sports Service Market in Our Country[J].Journal of Xi'an Institute of Physical Education,2005,22(4):12-15. | |
| Authors: | WANG Chao-jun GE Chun-lin BAO Ming-xiao |
| Abstract: | In this text ,"8P" theory of sports service marketing or"7P+ 1" theory is proposed through discussing about potential culture factors of university students' sport service products, analyzing on it's connotation. Meanwhile, the combination of "Potential Culture "and"7P"theory is one of key theories in the forming process of sport service products' core competitive power. This research will have reality significance on sports service marketing and other things marketing. |
| Keywords: | potential culture new marketing combination key competitive power university students' sports service market |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ | |