| CBA市场开发研究 |
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| 引用本文： | 沈佳.CBA市场开发研究[J].体育科研,2001,22(2):12-14. |
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| 作者姓名： | 沈佳 |
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| 作者单位： | 上海体育学院,研究生部,上海,200438 |
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| 摘 要： | 采用文献资料法和比较分析法对CBA和NBA的市场营销理念进行比较,并对CBA市场现状进行分析.结果表明CBA有着广阔的市场前景.但与NBA相比,CBA的市场营销还存在差距.建议成立由篮协领导的职业联盟,制定统一的营销计划;改进CBA的转播质量;与赞助商建立良好的伙伴关系以及走专业化和多样化的CBA球迷产品开发路线等.
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| 关 键 词： | 中国篮球职业甲级联赛 市场 开发 |
| 文章编号： | 1006-1207(2001)02-0012-03 |
| 修稿时间： | 2001年2月20日 |
By Literature and Material |
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| SHEN Jia.By Literature and Material[J].Sports Science Research,2001,22(2):12-14. |
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| Authors: | SHEN Jia |
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| Abstract: | The market-selling concepts of CBA and NBA have been compared by means of reference study as well as comparative analysis in this research. The results showed that CBA which stands for China Basketball Association have a broad and bright market future, Comparing with NBA, however, CBA selling policies still have a long way to go in terms of market so that the study is suggested in this study that an united selling plan should be set up under the guidance of professional league that belongs to CBA, the transmit quality of CBA competition should be lifted, the excellent relation between CBA and the sponsors should be further improved and the various professional products for basketball fans should be opened up. |
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| Keywords: | CBA market develop |
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