| 体育与传媒联袂推动体育传媒产业发展 |
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| 引用本文： | 张莺.体育与传媒联袂推动体育传媒产业发展[J].体育科研,2005,26(5):40-44. |
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| 作者姓名： | 张莺 |
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| 作者单位： | 上海体育学院,上海,200438 |
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| 摘 要： | 通过简要分析体育与传媒之间联袂合作的进程,寻绎两者携手并进的意义与价值所在,即发挥体育报道的综合效应,弘扬奥林匹克精神、促进东西方文化交流,并揭示中国体育传媒舰队终将启程远航这一必然趋势.
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| 关 键 词： | 体育 传媒 转播权 品牌 国际化 |
| 文章编号： | 1006-1207(2005)05-0040-05 |
| 修稿时间： | 2005年8月23日 |
Cooperation between Sports and Media for the Development of Sports Media Industry |
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| ZHANG Ying.Cooperation between Sports and Media for the Development of Sports Media Industry[J].Sports Science Research,2005,26(5):40-44. |
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| Authors: | ZHANG Ying |
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| Abstract: | Analyzing the cooperation between sports and media,the paper delves into the signifi- cance and value of the cooperation,that is,to bring the comprehensive effects of sports coverage into full play,to promote and develop the spirit of Olympic Games,to contribute to the cultural exchanges between the East and the West.It reveals the fact that the China sports media fleet is bound to set sail. |
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| Keywords: | sports media broadcasting right brand internationalization |
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