| 2008北京奥运经济走势与我国体育产业发展 |
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| 引用本文： | 黄迎乒,张振东,孙自杰.2008北京奥运经济走势与我国体育产业发展[J].体育科研,2007,28(4):39-41. |
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| 作者姓名： | 黄迎乒 张振东 孙自杰 |
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| 作者单位： | 郑州大学体育系,河南,郑州,450001 |
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| 基金项目： | 河南省哲学社会科学规划项目 |
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| 摘 要： | 采用文献资料法、数理统计法,结合奥运经济与体育产业的互动关系,对2008北京奥运经济走势进行了分析,结果表明:固定资产投入稳中有升、体育用品市场潜力巨大、体育无形资产前景广阔、体育消费持续增长等。同时,文章进一步从高投入成本、创造"软实力"、加强市场开发3方面,论述了2008北京奥运经济走势对我国体育产业发展的全方位影响。
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| 关 键 词： | 奥运经济 体育产业 走势 效益 |
| 文章编号： | 1006-1207(2007)04-0039-03 |
| 收稿时间： | 2007/4/20 0:00:00 |
| 修稿时间： | 2007年4月20日 |
Economic Trend of 2008 Beijing Olympics and the Development of China'a Sports industry |
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| HUANG Ying-bin,ZHANG Zhen-dong and SUN Zi-jie.Economic Trend of 2008 Beijing Olympics and the Development of China''a Sports industry[J].Sports Science Research,2007,28(4):39-41. |
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| Authors: | HUANG Ying-bin ZHANG Zhen-dong and SUN Zi-jie |
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| Institution: | Zhengzhou University |
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| Abstract: | By the methods of literature study and statistics,the article analyzes the economic trend of 2008 Beijing Olympics in line with the interactive relationship between Olympic economy and sports industry.The result shows that the investment in fixed assets increases slightly.The sporting goods market has enormous potential.The intangible assets of sports have a broad future.The sports consumption continues to grow.At the same time,the article discusses the influence of the economic trend of 2008 Beijing Olympics on the development of China'a sports industry from the aspects of high input cost,creation of"soft power"and acceleration of market development. |
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| Keywords: | Olympic economy sports industry trend efficiency |
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